Brick by Brick playing in Brick Club LEGO therapy Play Included Gina Gomez de la Cuesta LEGO Foundation Official training

Sponsor a Brick Club—So Your Business Empowers Local Children to Succeed

If you’re a Cambridgeshire business leader who cares about innovation, inclusion, and real-world impact, sponsoring a Play Included Brick Club in a local school is a powerful way to make a difference. We are aiming to deliver Brick Clubs for free in 100 local schools, supporting real children in your community. Your support funds training, LEGO bricks, and the resources needed to run specialist workshops that unlock every child’s growth through play.

If your business is not in Cambridgeshire but you still want to help, please do get in touch - we’d love to hear from you! You can contact us on [email protected]

What is a Brick Club?

Brick Clubs are ideal spaces for all young people to thrive – whether they’re neurodivergent, facing mental health challenges or are in need of support for a different reason. These sessions are designed to boost social confidence, encourage teamwork and develop stronger communication skills – and children love them!

The Brick by Brick programme
Table with Brick club banner and LEGO brick rocket

Why partner with Play Included?

Play Included are the world’s leading LEGO® therapy experts and supporting their programme in local schools isn’t just a charitable gesture—it’s a strategic investment in your people, your brand, and your community.

1. Local impact, real results.
Your support funds Brick Clubs in Cambridge schools—helping children build social skills, confidence, and emotional wellbeing. You’ll see the difference in your own community.

2. Evidence-based, inclusive, and effective.
Brick Clubs are proven to boost communication and wellbeing, especially for neurodivergent children (including those with autism and ADHD). Brick Clubs are evidence-based, cost-effective, and loved by children. They improve communication, emotional wellbeing, and social development—especially for neurodivergent children and those struggling post-pandemic.

 3. Authentic partnership, not just a donation.
Play Included is a Cambridge-born social enterprise, endorsed by the LEGO Foundation and shaped by Psychologists. Your support is hands-on, transparent, and easy to communicate.

 4. High-impact giving, clear outcomes.
For £4,800, you can fully fund a Brick Club in one school for a year—including staff training, LEGO bricks, and resources. You’ll know exactly where your money goes—and the lives it changes.

 5. Building capacity, not dependency.
We train teachers and therapists to run Brick Clubs long after your sponsorship ends. Your gift leaves a legacy of skills and inclusion.

 6. Innovation you can trust.
Play Included is the UK’s only LEGO Foundation-endorsed provider of brick-based therapy. Our programme is research-led, scalable, and globally recognised.

 7. Be a founding partner in a new model.
Cambridge is our pilot site. Your business can help shape a scalable, national solution—starting right here.

Children in Brick club building with LEGO bricks
Children in Brick club building with LEGO bricks

Sponsor a Brick Club for one year

Red Brick Sponsor: £4,800 funds a full year of Brick Clubs in one Cambridgeshire school.

Silver Brick Sponsor: £9,600 funds a full year of Brick Clubs in two Cambridgeshire schools.

Gold Brick Sponsor: £14,400 funds a full year of Brick Clubs in three Cambridgeshire schools.

 You’ll support children—including those with autism and ADHD—while strengthening your brand and community ties.

Sponsoring a Brick Club will help you to:

1.      Make a visible difference in the city where your teams live and work.

2.      Support proven interventions that deliver measurable outcomes.

3.      Align with your internal wellbeing and EDI goals.

4.      Tell a story your employees and customers will care about.

5.      Maximise the impact of every pound you give.

6.      Support a scalable model that could expand across the UK.

7.      Help schools deliver better outcomes with limited budgets.

8.      Leave a legacy of skills, not just a one-off donation.

9.      Support a Cambridge-grown innovation with global recognition.

10. Help Cambridgeshire children build confidence, friendships, and essential life skills through play.

Ready to make a difference?

We'd love to talk to you about how to become a Corporate Sponsor. Please contact at [email protected] and we will get in touch

Building friendships image

Our corporate sponsor - Stobbs

Huge thanks to our sponsors, helping to make a difference to every child, Brick-by-Brick! We couldn't do it without you.

Stobbs website
Dr Gina Gomez de la Cuesta with the Stobbs team