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Brick by Brick playing in Brick Club LEGO therapy Play Included Gina Gomez de la Cuesta LEGO Foundation Official training

Our Mission

Play Included C.I.C. are a dynamic start up social enterprise at an exciting stage of development. We envision a world where every young person, regardless of their background or neurodivergence, has the opportunity to thrive through the transformative power of play. By 2030 we aim to have reached 100,000 children around the world.

Our values

Our values are at the heart of our organisation. Find out more about them below.

The children and young people participating in Brick Clubs are at the heart of what we do. We respect and embrace diversity, individuality and complexity, and understand there is no such thing as a one-size fits all solution. We are welcoming, friendly and down to earth. We recognise the limits of our knowledge and work collaboratively with children, practitioners and experts, with human experience and academic knowledge equally valued.

We are the original and genuine Brick-by-Brick® programme, and the UK’s only LEGO foundation partners in LEGO brick based therapy. We are a trustworthy source of information and resources. We are honest and reliable. We are the go-to experts in LEGO brick based therapy.

We are passionate about learning through play! Our programme is founded on playful learning and our training is interactive, engaging and experiential. We take a playful approach to running our business and seek playful solutions to serious problems.

We hope to be a source of inspiration to our network, sharing knowledge, sharing challenges and solutions and learning together to achieve the best outcomes for young people that we can.

We love to learn! We aim to nurture a culture of openness, curiosity and playful problem solving. We seek to continuously research, evaluate, innovate and test out our ideas, integrating our learning into our training and resources. We share our knowledge of LEGO brick based therapy and learn from each other.

Our training and resources are tried-and-tested, and we aim for them to be of the highest standard. We actively seek feedback, ask questions, test ideas, reflect and improve. We believe LEGO brick based therapy works best when it is delivered by well-trained, enthusiastic and playful facilitators. We actively encourage our facilitators to continue to learn, develop and share ideas in our Community of Practice.