Skip to main content
Children actively engaged in LEGO based therapy, Brick-by-Brick programme, Brick Clubs. Dr. Gina Gomez de la Cuesta, LEGO therapy author and Clinical Psychologist, founder of Play Included offers training in how to support social communication development for autistic children and other children in how to run Brick Clubs. Official training, endorsed by the LEGO Foundation. Play Included are LEGO Foundation partners.

Proudly partnered with the LEGO Foundation

Play Included is a LEGO Foundation partner. The LEGO Foundation is a philanthropic organisation that truly believes learning through play can empower all children. Together, we aim to scale up the Brick-by-Brick® Programme and integrate the power of learning through play. We hope that this fun, engaging and effective concept will help as many young people as possible around the world.

Logo LEGO-Foundation_RGB_for_WEB-2.png

Learning through play

The LEGO Foundation and Play Included believe in the power of learning through play.

Discover more about learning through play.

Our Advisers

We’re big believers in teamwork, so we’re lucky to work with some of the leading experts and organisations to help us develop and test our materials. We have a fantastic advisory committee, co-chaired by a neurodivergent autism consultant and a parent of an autistic child. We also have a brilliant team of paid autistic advisers who share their expertise to help us develop the programme and create new resources and materials.

Advisory Committee Member

Karen Leigh Anderson

Karen Leigh Anderson

Business Consultant & Leadership Coach

Karen loves working with founders to start and scale businesses to change the world, doing so as a coach, trainer and consultant. She brings thirty years of work experience across industries and roles, including various start-ups as well as corporates.

Karen’s social enterprise support career includes start-up, spin-out, scaling, investment readiness, and innovative programs on mergers and acquisitions in the Third Sector as well as social franchising and licensing. She particularly enjoys supporting social entrepreneurs to build their legacies through great governance and then excellent marketing, communications and sales.

With twenty years in the social enterprise space Karen has worked with many social enterprises both directly and through programmes like the Cambridge Social Ventures Incubator at Cambridge Judge Business School and the largest funder of social entrepreneurs in the UK - UnLtd.

Karen is also a certified Gallup CliftonStrengths coach and uses this brilliant tool in her work with Social Entrepreneurs.

Adviser

Yishai Barth

Yishai Barth

PhD student in Sociology and Gates Scholar at Cambridge University

Yishai begun his PhD in Autumn 2021. His research is on the nature of human ability and its treatment in society. He recently completed a Masters in Health, Medicine and Society at Cambridge. He self-identifies as being on the autism spectrum.

Advisory Committee Co-Chair

Ula Bieganska

Ula Bieganska

Head of Marketing LEGO Middle East and Africa

Ula is an purpose-driven marketer with almost 20-years experience across the globe, half of that time spend in different roles in the LEGO Group. Privately, she is a book writer and an advocate for diversity and inclusion in advertising space. She is also a mum of 8-year old Olivia, who is on the spectrum of Autism.

Advisory Committee Member

Dr. Elian Fink

Dr. Elian Fink

Lecturer in Developmental Psychology at the University of Sussex

Elian is a lecturer in developmental psychology, with a focus on young children’s social and emotional development and play, at the School of Psychology, University of Sussex, and a visiting scholar at the Centre for Family Research, University of Cambridge. My research centers on understanding why some children have successful peer relationships while others struggle to make and maintain friendships. 

In order to understand how best to support children’s positive peer relationships, I examine children’s own individual skills and characteristics, their family life and relationship with parents, and the classroom and school context. I have a particular interest in children’s play and how children’s peer play can support later social and emotional skills. 

Adviser

Dr. Jenny Gibson

Dr. Jenny Gibson, Associate Professor and Senior Lecturer

Dr. Jenny Gibson  

Associate Professor & Senior Lecturer in Psychology & Education at the University of Cambridge

Jenny leads the Play & Communication Lab that sits within the PEDAL research centre, where she studies play, neurodiversity, and child development. A qualified Speech and Language Therapist, Jenny specialises in supporting young people with social communication challenges associated with autism, ADHD and developmental language disorder.

Dr. Dan LeGoff, Adviser & Ambassador of Play Included

Ambassador & Adviser

Dr. Dan LeGoff

Dr. Dan LeGoff

Clinical neuropsychologist

Dan has worked with young people with a range of developmental differences including autism, using LEGO® bricks as a therapy tool. LEGO based therapy was first developed by Dan in 2004. Dr Dan, as he’s known, co-founded both the Center for Neurological and Neurodevelopmental Health (CNNH) and the Clinical Research Center of New Jersey (CRCNJ). He is experienced in providing training and consultation on LEGO based therapy. 

Advisory Committee Member

Ann Memmott PgC MA

Ann Memmott

Autistic Autism Consultant

Ann has four years of Post Graduate research and qualifications in the topic, to add to some three decades in the field. Originally Vice Chair of the All Party Parliamentary Group on Autism – Advisory Board, Ann has worked for and with a wide variety of national and international organisations. Her current roles include Associate for AT-Autism, an international consultancy organisation, and Associate for the National Development Team for Inclusion (NDTi) who provide strategic and advisory services for many healthcare and Government-led settings.

Ann is a parent of a fantastic autistic son, and is a well known figure on social media, challenging some of the worst examples of research and thinking. Ann is also a well respected trainer and conference speaker, sometimes using Assistive Communication in these roles as well as in her work with Play Included. Ann is passionate about autistic young people thriving as their authentic selves, and leading a life that is both joyful and meaningful to them. In her spare time she enjoys a good cup of tea, amateur photography, and trying to keep a very large garden under control.

Advisory Committee Co-Chair

Dr. Ruth Moyse

Dr. Ruth Moyse

Director and Associate consultant at AT-Autism

Ruth is a neurodivergent Director and Associate consultant at AT-Autism, and a Visiting Research Fellow in the Department of Psychology at the University of Southampton.

A teacher by background, her interests are autism, education, and mental health. She co-leads programmes co-designed, co-developed and co-delivered with autistic people, including experts by experience, across school and NHS settings.

Her academic research prioritises participatory, creative approaches that seek to empower the ‘voices’ of marginalised populations and inform/transform practice through the co-creation of knowledge. She has published on the experiences of autistic girls in school and of autistic school staff.

She is a Trustee of the John and Lorna Wing Foundation, supporting autism research, and sits on the editorial board of research website, Information Autism. This provides impartial, scientifically accurate and accessible information on autism, and on interventions and support designed for autistic people.

Advisory Committee Member

Dr. Georgia Pavlopoulou

Dr. Georgia Pavlopoulou

Lecturer in Educational Psychology & Counselling at the University College London's Institute of Education

Georgia is a lecturer in educational psychology and counselling, based at the Department of Psychology and Human Development at University College London's Institute of Education and is the lead autism mental health workforce trainer at the Anna Freud Centre. 

She is the founder of the Group for Research in Relationships in Neurodiversity. Georgia is using a combination of behavioural, phenomenological and participatory techniques together with a developmental approach to understand social determinants of autistic mental health (stress, belonging, loneliness, low mood, family experiences). Georgia is commited to creative participatory health and educational research, co-producing work with community members across the lifespan with a special interest in adolescents. Georgia has been leading national and international coproduced short courses for mental health practitioners who work in educational and NHS systems with neurodivergent young people. Georgia is passionate about working with marginalised groups, service users, scholar activists and scientists to facilitate service transformation and advance mental health practice through better cross agency collaboration and better service user participation.

Advisory Committee Member

Cecilia Weckstrom

Cecilia Weckstrom

Global Head of Marketing Transformation at the LEGO Group

Cecilia is a purpose-driven, innovation-focused leader, whose career reflects her passion for inspiring and connecting people to realise their genius. For over two decades she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and among the TIME100 most influential companies.

Cecilia has a background in design and an MBA and her experience bridges product innovation, consumer experience, -insight, digital marketing and transformation, sustainability, diversity, and inclusion. These different lenses give her a deeper more holistic understanding of consumer-driven and customer-focused innovation and growth, combined with deep insight into ESG topics, leadership, building trust and catalysing change in various contexts. She is a champion of consumer co-creation, open innovation, and eco-systems for value creation. 

Cecilia is a board trustee of the National Saturday Club, a charity focusing on inspiring young people to take up careers in the creative industry. A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to the CEOs of two health-tech start-ups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Originally from Helsinki, Finland, Cecilia is based in London.

Supported by

Cambridge Social Ventures programme at the University of Cambridge

Cambridge Social Ventures

Cambridge Social Ventures, part of the Cambridge Centre for Social Innovation at the University of Cambridge Judge Business School, offer business advice and support to Play Included. Dr. Gina Gomez de la Cuesta founded Play Included as a community interest company in 2018 when she was part of the Cambridge Social Ventures Incubator Programme.

Working together for parents and carers with

Hatchlings London

Hatchlings London

We are working with Hatchlings London to develop activities for parents/carers to use at home. Hatchlings are specialists in early childhood development and parent-led early intervention. They are also trained to deliver courses in the Brick-by-Brick programme.