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Advocacy, Marketing & Communications Manager Job Specification

Job Title: Advocacy, Marketing & Communications Manager

Salary: £36,000 per annum

Reporting to: Company Directors

Position Type: Full Time (37.5 hours per week, flexible hours), office based (flexible, in the office at least 2 days per week)

Role and Responsibilities

The post holder will lead on the team’s advocacy, marketing and communications work for the Brick-by-Brick® programme and any new Play Included projects. Working closely with the LEGO Foundation communications team, LEGO Group communications and external advocacy and communications consultants, you will raise the profile of the Brick-by-Brick programme, advocate for the needs of autistic children and their families, and develop a strong advocacy, marketing and communications plan and content for the organisation. As a start-up company in an exciting phase of fast growth, you will define our processes as we grow, working closely with the company directors, the Senior Partnerships Manager and the rest of the team to support the implementation of our business strategy, including scaling to multiple countries.


  • To support Directors and Senior Partnerships Manager to develop advocacy, communications and marketing plans in order to deliver our business strategy of expanding to new countries including the USA, Denmark, Mexico, Hong Kong & Greece (amongst others). To link with our autistic consultants, the LEGO Foundation, external communications consultants and the LEGO Group in all work.

  • To ensure all our communications meet LEGO Group and LEGO Foundation branding and communications guidelines.

  • To seek out relevant events, conferences and opportunities for advocacy and marketing and develop an advocacy, communications and marketing plan for the organisation, ensuring content is ready for key events internationally in our key countries.

  • To plan content development & project manage the creation of promotional materials and showcasing the Brick-by-Brick® programme for events & communications launches in collaboration with the Operations & Project manager, including consent from children, young people and families.

  • To create a social media plan for the organisation to link with internal and external events.

  • To stay up to date with social media trends and topics in our field (including autism & neurodiversity)


  • To develop a communications guide for the team to include key messages and resources for communicating to all stakeholders about Play Included’s work.

  • To produce PR, communications, advocacy and marketing materials for the organisation.

  • To create social media content for the organisation across Twitter, Instagram, Facebook and LinkedIn.

  • To work with our lead partners to support their marketing campaigns in different countries.

  • To create marketing and communications material to support our trainers in the UK and internationally to promote their own courses and advocate for the Brick-by-Brick® programme in their country.

  • To create an advocacy pack with tools for parents and teachers interested in the Brick-by-Brick® programme to share with schools and services who may like to get trained to deliver the programme in their setting.

  • To liaise with LEGO Group global policy and advocacy team in our key geographies around promotion of Play Included and the Brick-by-Brick® programme.

  • To produce email campaigns and news and updates including a regular newsletter and blog at least every quarter.

  • To support the creation of a youth advisory panel for the organisation.

  • To engage meaningfully with our autistic consultants and advisers on all aspects of advocacy, communications and marketing.

  • To support the whole team with all aspects of advocacy, communication and marketing.

  • To work with the directors to write content for the website.

  • To work with our graphics design organisation and filming organisation in the creation of materials.


  • To work with our Operations & Project Manager to conduct key analytics to measure outcomes of our advocacy communications and marketing activity.

Preferred Skills

  • University degree or higher (or equivalent experience).

  • Excellent communication skills, both verbally and in writing.

  • Demonstrable experience of delivering communications, marketing campaigns and advocacy work to a very high standard.

  • Excellent copy writing skills and experience.

  • Market research skills and use of surveys, focus groups and interviews.

  • Excellent social media skills and experience.

  • Ability to plan, organise and collaborate with multiple stakeholders with a range of needs and viewpoints.

  • Sensitivity and respect for all cultures, age groups, disability, and understanding of neurodiversity.

  • Experience and knowledge of autism and wider neurodiversity, and/or willingness to undergo training in this field.

  • Ability to think quickly and come up with solutions to problems that occur in day-to-day business.

  • Well organised and capable of meeting deadlines.

  • High level of accuracy and attention to detail.

  • Excellent computer skills and experience with marketing software.

  • Experience with or willingness to learn how to use Salesforce.

  • Good analytical skills and experience (e.g. Google analytics).

  • Excellent engagement skills for all members of our team, partner organisations, stakeholders, consultants and advisers.

Direct Reports


Additional Notes

  • To support the team with other project related tasks as necessary.

  • Must be willing to undergo DBS check.

  • Must share our values to support neurodiversity and improve the lives of children and young people.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope of the post. Job descriptions should be regularly reviewed to ensure they are an accurate representation of the post.

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